The Ear Wax Removal Press Release that Never Was

Not every attempt is perfect. This article should help with how not to write a press release

I was writing a press release for our Ear Wax Removal product earlier this week and when I submitted it to EIN Presswire (let me know if anyone has a better company for press releases) I was rejected as it came off as too “advertorial”. 

What do you guys think?  Ya, they are probably right but this is a great reminder that sometimes you get lost in the marketing of your own products and need to step back and remember that what potential customers really want is the simple truth about a product.  

Anyways, give the press release a gander below, definitely something to check out if you’re writing press releases and need to know what NOT to do. lol




Heading — 

Ear Wax is Gross!  The Cleanse Right brand of Ear Wax Removers makes Safe, At-Home Ear Wax Removal Accessible to Everyone.


Sub-Heading — 

Adults, Children, Elderly, even Baby Yoda; we all have earwax but some of us just make too much of it sometimes.  Cerumen (Earwax) impactions are way more common than most people think but who wants to talk about their earwax problems? Unfortunately, 12 million Americans go to the hospital annually to have ear wax blockages removed and millions more suffer silently at-home. With the revolutionary USA made Cleanse Right At-Home Ear Wax Remover, you can remove earwax safely and easily from the comfort of your own home, all for under $30s.


Summary — A lot more people than you think have issues with their earwax

Have you ever seen a pimple popping video online?  Or maybe caught Dr. Pimple Popper on TLC?  Yes? No?  At the moment, there are 6.4 billion views at the #pimplepopper on Tiktok.  Want to hear (pun intended) something even crazier?  There are 8 billion views on the #earwax on Tiktok and another 4 billion at the #earwax removal.  That’s right, billion with a b.  That’s a lot of people fascinated with Earwax, and a LOT of people in need for a safe, cost-effective alternative to going to the doctor’s office.

Problem — There are no safe at-home options for ear wax removal. 

The most common technique, using cotton swabs, is universally reviled by audiologist; there’s even a warning right on the box stating clearly, “not to be used in the ears”.  And don’t even get us started with ear candles which the FDA describes on its website as “dangerous”.  Even worse, cheap at-home irrigation kits have been popping up all over Amazon with the promise of “being just like what the doctor’s use” when in reality, they use wildly dangerous, incredibly sharp, Made in China tips that easily dislodge into the ear canal and cause trips to the emergency room.  Seriously, check out some of the 1-star reviews on Amazon for these products. Ouch.

And as more and more health product scams pop up online everyday, it’s becoming more and more important to find trustworthy companies, with actual customer support, who actually believe in their products efficacy. 

Solution — American company, American made product, American customer service.

Located out of Portland, Oregon, the team at Cleanse Right spent years working with a group of audiologists getting their ear wax remover just right, making sure it was super easy to use but most importantly, was safe enough that even a toddler could operate it. 


“The whole idea of Cleanse Right started when my niece had this terrible impaction a few years back.” Says Ed Wagner, the founder of Blue Echo Care and the owner of the Cleanse Right brand of Ear Wax Removers.

“I was blown away by how much pain she was in.  I ended up going with my sister to the hospital to offer her some help.  When we arrived at the ENT’s [ear, nose and throat] office, she had this huge, hulking machine with this long blue tip and after just a few seconds of spraying in my niece’s ear, the impaction was gone, she was all better.  Just like that.  The only problem was that none of this was covered by insurance and the process of getting an inconsolable toddler to the doctor’s office… well, let’s just say I have so much respect for all the mothers out there.”

“that’s when the idea for Cleanse Right hit me.  Now 5 years later, we’ve helped over a hundred thousand people remove blockages and have been invited to Walmart’s #walmartopencall to present our products to be sold in store.  It’s all been surreal, I had no idea at the time how many people were looking for a solution for ear wax blockages.”


With 2700+ reviews on Amazon and countless happy customers, Cleanse Right certainly has taken the world by storm with their approach to at-home ear health.

“It’s so hard to make a good decision when buying products online, there is so much junk out there.” Ed goes on to say.  “Our team makes ourselves available to anyone that needs it and our tips are so much safer than any of the other options out there.”

What it Comes With — 

With the Cleanse Right At-home Ear Wax Removal Tool Kit, you get all the same tools used by audiologists in a single kit, including:

·        Made in the USA carbamide peroxide ear drops which go in the ear first and soften the ear wax before removal

·        A specialty made irrigation device to gently spray a jet of water into the impacted ear to dislodge earwax

·        A catch basin for under the ear to catch the amalgamate of drops, ear wax and water before it can run down onto your shoulder

·        A rubber bulb syringe to help extract any of the remaining gunk left over

·        And of course, the Cleanse Right Safety Tips which are Reusable and Dishwasher friendly so you don’t have to keep buying the tips over and over again.

What Customers are Saying — 

And customers really seem to be really happy with the product.  Like Rick S. who said about Cleanse Right,

“My ear was plugged solid for a couple weeks while I waited for this to arrive. Got here last night. Put in 7 drops, waited four minutes, and flushed for about five minutes. Then it broke loose and some wax appeared. Relief! Saved me a costly trip to the doctor. Even with insurance it would have been sixty bucks minimum, so this is well worth it. And I have it ready to go for next time. Definitely recommended!

How to Get One — 

Though they couldn’t keep up with demand at first, they are fully stock now and purchasing is as easy as going to their Amazon listing or Amazon store.  Or head to their website. 

And if you have any questions for their team, give them a call at (855) 860-3404, there American customer service is available 24/7 and Ed, their founder, takes as many calls as he can.

“I love talking to customers.  Knowing that we are really helping people is the whole reason I started this journey.”


The Cleanse Right brand is owned by Blue Echo Care, an American company owned and operated out of Portland, Oregon.

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